Resources Library by ANA

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence

Authors: Nick Bonney, Jonathan Fletcher

Company: Illuminas

September 19, 2007

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007

Authors: Diana Arboleya-Comas, Roberto Lobl

Companies: KANTAR TNS Malaysia, IBOPE Inteligencia

June 3, 2007

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007

Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli

Company: Happy Thinking People

March 12, 2007

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006

Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert

Company: InSites Consulting

October 8, 2006

Greenhousing with caring consumers

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace....

Catalogue: Qualitative 2006

Authors: Karina Meyer, Rony Rodrigues

Companies: Unilever, Box1824

October 8, 2006

Renewing the original bonds

Market research has its roots in psychological theory and method, but there is a growing gap between psychological understanding and market research practice.Marketers today often rely on implicit or naïve explanations rather than formal theories...

Catalogue: Congress 2006: Foresight

Author: David G. Bakken

September 17, 2006